What Is Business Forecasting? Predictions to Drive Success

January 18, 2022

There’s one thing entrepreneurs can all agree on: there is no straightforward path to business success. Starting a business is full of good times, great times, and a lot of tough times - or as Ben Horowitz put it, WFIO (we’re f*cked, it’s over) moments.

Some people think you need to have a perfect idea to start a business, but that’s not quite true. If you have a team and a commitment, you can figure the rest out along the way.

Making the leap

I had built SaaS companies before in my career, but G2 was different - and in some ways, more challenging.

G2 started back in 2012, and our vision was to build the “Yelp for enterprise software”. At that time, it was hard for business buyers to discover us, and it was way too hard to get consumer insights.

At my previous company, it took nine years to finally get on a Gartner report and 12 years to become a leader. I knew Gartner’s solutions slowed us down, and frankly, it felt unfair that there was a massive moat I couldn’t cross for that long.

Mike van der Heijden
At my previous company, it took nine years to finally get on a Gartner report and 12 years to become a leader. I knew Gartner’s solutions slowed us.
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