We help online marketplaces generate more revenue through effective and scalable search engine optimisation strategies

WE PARTNER WITH MARKETPLACES THAT REMAIN MARKET LEADERS IN THEIR INDUSTRY.

OUR UNIQUE APPROACH

We know you can't build, sustain and grow a marketplace business on paid traffic

After years spent working exclusively with leading classifieds and marketplaces in a range of verticals and markets, we have the knowledge, systems and infrastructure that are proven to rapidly accelerate relevant organic search traffic.

Make Our IP, Your IP

We don’t sell black box systems. We transfer our knowledge and technical ability to your team giving you a true and ongoing competitive edge.

Scalable Organic Traffic

Sophisticated technical framework and systems, proven to rapidly accelerate organic traffic growth. Organic growth rates of our partners typically exceed 100% YoY.

TESTIMONIALS

Our Ideal Partners

We partner exclusively with marketplaces that we believe have the capacity to be or remain the market leader. 

Our management team invest their skills, intellectual property and effort to ensure your marketplace succeeds.

Due Diligence


Out portfolio consists of carefully considered marketplaces who we believe have the potential to succeed.

One Market
One Vertical

We’ll only ever accept one vertical in one market into our portfolio. We will not support competing businesses, ever.

Total Alignment


We’re so sure we can deliver results we selectively consider engagement models weighted toward equity for performance.

SOME OF OUR CLIENTS CASE STUDIES

CASE STUDIES

Why We’re Different

Typical Agencies

  • Will work with any company
  • Generalist with no domain experience in marketplaces
  • Focused on simplistic on-site optimisation and high labour content strategies
  • High cost ongoing monthly fees with no reference to performance
  • No vested interest in outcomes – often working for multiple competitors in the same market

Portal ventures

  • Solely works with one marketplace in each market and vertical
  • Specialist marketplace expertise
  • Sophisticated advice, systems & processes to assist your marketplace to build a system to continuously drive organic traffic – this intellectual property is yours to own.
  • Low ongoing monthly cash costs, with equity remuneration directly referable to performance
  • Completely vested in the outcome of
    your business
WHY WE’RE DIFFERENT

OUR TEAM

Our Leadership Team

Our expert leadership team is involved in operating marketplaces across multiple
verticals and countries. Our experience ranges from building
marketplaces, to exiting businesses for millions.

Mike van der Heijden

Founder/CEO CEO Visibility Ventures

Mathew Care

Partner CEO Digital Classifieds Group

Tim Handley

Partner Co-Founder LatAm Autos

Tim White

Advisor CEO of Region Media

TESTIMONIALS

Why we started Portal Ventures

After having worked with online marketplaces throughout the world, it became very clear that SEO for marketplaces wasn’t well understood, both on the agency side and the client side.

It’s why we decided to focus all our efforts on developing the knowledge, experience, systems and processes that help drive significant traffic and revenue improvements for online marketplaces.
We are now in a unique position to offer our potential marketplace partners various success-based SEO engagements normally only seen in performance marketing campaigns.
We back ourselves to back your business!