We help online marketplaces generate more revenue through effective and scalable search engine optimisation strategies

Speak With Us
Marketplaces
Real Estate
Automotive

We know you can’t build, sustain and grow a marketplace business on paid traffic alone.

After years spent working with leading classifieds and marketplaces in a range of verticals and markets, we have the knowledge, systems and infrastructure that are proven to rapidly accelerate relevant organic search traffic.

Make Our IP, Your IP

We don’t sell black box systems. We transfer our knowledge and technical ability to your team giving you a true and ongoing competitive edge.

Powerful Data Analysis

Traffic alone is of no benefit. Marketplaces need growth in traffic that converts. Our expertise is identifying and growing the traffic that will make you No. 1.

Scalable Organic Traffic

Sophisticated technical framework and systems, proven to rapidly accelerate organic traffic growth. Organic growth rates of our partners typically exceed 100% YoY.

What Client’s Are Saying About Portal Ventures

Our Ideal Partners

We partner exclusively with marketplaces that we believe have the capacity to be or remain the market leader.

Our management team invest their skills, intellectual property and effort to ensure your marketplace succeeds.

Powerful Data Analysis

Out portfolio consists of carefully considered marketplaces who we believe have the potential to succeed.

One Market One Vertical

We’ll only ever accept one vertical in one market into our portfolio. We will not support competing businesses, ever.

Total Alignment

We’re so sure we can deliver results we selectively consider engagement models weighted toward equity for performance.

Case Studies

We partner exclusively with marketplaces that we believe have the capacity to be or remain the market leader.

  • AutoGuru

    300,000+ organic visitors per month
    Organic traffic increased 800% by the end of the engagement
    AutoGuru remains the market leader in Australia

  • SemiNuevos

    2,000,000+ organic visitors per month
    Organic traffic increased 560%+ within the span of 24 months.
    SemiNuevos remains the #1 automotive marketplace in Mexico.

  • JamesEdition

    150,000+ organic visitors per month to their Real Estate section.
    Organic traffic increased 300%+ to the Real Estate section within 6 months.
    James Edition continues to rival incumbents internationally due to strong long tail search strategies.

  • Bookwell

    350,000 organic visitors per month
    Organic traffic increased 1100% within 24 months.
    Bookwell continues to be the #1 marketplace in Australia in the beauty  & wellness industry.

Our Leadership Team

Our expert leadership team is involved in operating marketplaces across multiple verticals and countries. Our experience ranges from building marketplaces, to exiting businesses for millions.

Why We’re Different

typical agencies

Will work with any company
Generalist with no domain experience in marketplaces
Focused on simplistic on-site optimisation and high labour content strategies
High cost ongoing monthly fees with no reference to performance
No vested interest in outcomes – often working for multiple competitors in the same market
Solely works with one marketplace in each market and vertical
Specialist marketplace expertise
Sophisticated advice, systems & processes to assist your marketplace to build a system to continuously drive organic traffic – this intellectual property is yours to own.
Low ongoing monthly cash costs, with equity remuneration directly referable to performance
Completely vested in the outcome of your business

Why we started Portal Ventures

After having worked with online marketplaces throughout the world, it became very clear that SEO for marketplaces wasn’t well understood, both on the agency side and the client side.

It’s why we decided to focus all our efforts on developing the knowledge, experience, systems and processes that help drive significant traffic and revenue improvements for online marketplaces.

We are now in a unique position to offer our potential marketplace partners various success-based SEO engagements normally only seen in performance marketing campaigns.

We back ourselves to back your business!
Mike van der Heijden

Ready to take your marketplace to the next level?

If you are a marketplace or startup and want to scale your organic search traffic, or you just want to say “Hi’, then please fill out the form on the right.

Let’s Talk!

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Cairns

3/172-180 Mayers St
Manunda, QLD Australia
Phone: 1300 121 261
Email: info@portal.ventures

Melbourne

Level 13 / 114 William St
Melbourne, VIC Australia
Phone: 1300 121 261
Email: info@portal.ventures

Singapore

#14-04, 160 Robinson Rd
Singapore Business Federation Center, Singapore
Phone: 1300 121 261
Email: info@portal.ventures
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