SPEAK WITH US

We help online marketplaces generate more revenue through effective and scalable search engine optimisation strategies

SPEAK WITH US
WE PARTNER WITH MARKETPLACES THAT REMAIN MARKET LEADERS IN THEIR INDUSTRY.
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OUR UNIQUE APPROACH

We know you can't build, sustain and grow a marketplace business on paid traffic

After years spent working exclusively with leading classifieds and marketplaces in a range of verticals and markets, we have the knowledge, systems and infrastructure that are proven to rapidly accelerate relevant organic search traffic.

Make Our IP, Your IP

We don’t sell black box systems. We transfer our knowledge and technical ability to your team giving you a true and ongoing competitive edge.

Powerful Data Analysis

Traffic alone is of no benefit. Marketplaces need growth in traffic that converts. Our expertise is identifying and growing the traffic that will make you No. 1.

Scalable Organic Traffic

Sophisticated technical framework and systems, proven to rapidly accelerate organic traffic growth. Organic growth rates of our partners typically exceed 100% YoY.

TESTIMONIALS

Portal Ventures have been a fantastic digital marketing partner for us, as it’s hard to find an agency that understands marketplaces and what it takes to grow them. The recommendations they continue to make have had clear impacts on our traffic and lead flow across the business.
Jacobo Moreno CTO (ASX:LAA)
Jacobo Moreno
After several recommendations we decided to partner with Portal Ventures and the results have been outstanding. Increased traffic, increased leads and more importantly new IP that gave us a huge competitive advantage. Any marketplace that has the chance to work with them should seriously consider it.
Rob ThompsonInterracialDating.com
Rob Thompson
We engaged Portal Ventures to assist us with the re-build and re-platforming of our classifieds portal software. The results have been fantastic, it’s clear that they understand the marketplace model and what it takes to maximise the platforms potential when it comes to traffic generation.
Traviss OrrCEO Property.com.fj
Traviss Orr

Our Ideal Partners

We partner exclusively with marketplaces that we believe have the capacity to be or remain the market leader. 

Our management team invest their skills, intellectual property and effort to ensure your marketplace succeeds.

Due Diligence


Out portfolio consists of carefully considered marketplaces who we believe have the potential to succeed.

One Market
One Vertical

We’ll only ever accept one vertical in one market into our portfolio. We will not support competing businesses, ever.

Total Alignment


We’re so sure we can deliver results we selectively consider engagement models weighted toward equity for performance.

SOME OF OUR CLIENTS CASE STUDIES

Case Studies

What we did

  • Completed audit of the legacy platform and put in place strategies to drive organic traffic growth.
  • Went through a coWent through a complete re-brand & new domain mid engagement.mplete re-brand & new domain mid engagement.
  • Spend a week every quarter with the team.

Results

  • 300,000 organic visits per month
  • Organic traffic increased 300% by the end of the engagement.
  • AutoGuru remains the market leader in Australia

Case Studies

What we did

  • Completed audit of the legacy platform and put in place strategies to drive organic traffic growth.
  • Went through a coWent through a complete re-brand & new domain mid engagement.mplete re-brand & new domain mid engagement.
  • Spend a week every quarter with the team.

Results

  • 300,000 organic visits per month
  • Organic traffic increased 300% by the end of the engagement.
  • AutoGuru remains the market leader in Australia

Case Studies

What we did

  • Completed audit of the legacy platform and put in place strategies to drive organic traffic growth.
  • Went through a coWent through a complete re-brand & new domain mid engagement.mplete re-brand & new domain mid engagement.
  • Spend a week every quarter with the team.

Results

  • 300,000 organic visits per month
  • Organic traffic increased 300% by the end of the engagement.
  • AutoGuru remains the market leader in Australia
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CASE STUDIES

Why We’re Different

Typical Agencies

  • Will work with any company
  • Generalist with no domain experience in marketplaces
  • Focused on simplistic on-site optimisation and high labour content strategies
  • High cost ongoing monthly fees with no reference to performance
  • No vested interest in outcomes – often working for multiple competitors in the same market

Portal ventures

  • Solely works with one marketplace in each market and vertical
  • Specialist marketplace expertise
  • Sophisticated advice, systems & processes to assist your marketplace to build a system to continuously drive organic traffic – this intellectual property is yours to own.
  • Low ongoing monthly cash costs, with equity remuneration directly referable to performance
  • Completely vested in the outcome of
    your business
WHY WE’RE DIFFERENT

OUR TEAM

Our Leadership Team

Our expert leadership team is involved in operating marketplaces across multiple
verticals and countries. Our experience ranges from building
marketplaces, to exiting businesses for millions.

Mike van der Heijden

Founder/CEO CEO Visibility Ventures

Mathew Care

Partner CEO Digital Classifieds Group

Tim Handley

Partner Co-Founder LatAm Autos

Tim White

Advisor CEO of Region Media

TESTIMONIALS

If you are a marketplace, you absolutely need to work with people that understand marketplace dynamics and Mike is that guy. Smart, hyper-focused, motivated by growth and ready to roll up his sleeves to get shit done. We worked with Mike in the early days of AutoGuru, and he was a key member of the team that delivered 3x growth year on year before we brought SEO & Content inhouse. AutoGuru is now one of the fastest-growing marketplaces in Australia, and the foundation work we did early on, set AutoGuru up to become the Deloitte's 2019 - 7th fastest growing Tech Company in Australia. Top bloke and the right guy to have on your team if you want to accelerate organic growth through Google.
Eden ShirleyCEO(AutoGuru)
Eden Shirley
Engaging Portal Ventures to drive our SEO has been one of the best things we have done.  They’re easy to work with and hands on with the details.  Make quick decisions and follow their recommendations through to delivery.  It's a relief to have someone as knowledgeable as them with the SEO dynamics of marketplaces making recommendations and helping us implement them.  The results have been outstanding so far and we are on track to reach the aggressive targets we set
Matt DyerCEO (Bookwell)
Matt Dyer
The daunting task of launching a new real estate property portal was never going to be easy, however partnering with Mike and the team at Portal Ventures gave us the direction and confidence in terms of our SEO strategy to hit the web running at launch. The results delivered were immediate and measurable, and the team at Portal Ventures have been extremely proactive with ongoing improvements we needed to incorporate to stay ahead of the curve.
Shayne BellatoZango.com.au
Shayne Bellato

Why we started Portal Ventures

After having worked with online marketplaces throughout the world, it became very clear that SEO for marketplaces wasn’t well understood, both on the agency side and the client side.

It’s why we decided to focus all our efforts on developing the knowledge, experience, systems and processes that help drive significant traffic and revenue improvements for online marketplaces.
We are now in a unique position to offer our potential marketplace partners various success-based SEO engagements normally only seen in performance marketing campaigns.
We back ourselves to back your business!

Ready to take your marketplace to the next level?

If you are a marketplace or startup and want to scale your organic search traffic, or you just want to say “Hi’, then please fill out the form on the right.

Let’s talk

Cairns

3/172-180 Mayers St,
Cairns, QLD, Australia

Phone: 1300 121 261
Email: info@portal.ventures

Melbourne

Level 13 / 114 William St Melbourne, VIC, Australia

Phone: 1300 121 261
Email: info@portal.ventures

Singapore

#14-04, 160 Robinson Road, Singapore Business Federation Centre, Singapore.
Phone: 1300 121 261
Email: info@portal.ventures
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