Ensuring Your Classifieds Business Is No. 1
Classifieds Portals are a "winner takes all" business.
We understand this deeply. We have unique skills and technology to rapidly scale organic
search traffic, increase lead flow and ensure a market leading position.
We know you can't build, sustain and grow
a classifieds portal business on paid traffic alone.
After years spent working exclusively with leading portals in a range of verticals and markets, we have
knowledge, systems and infrastructure that is proven to rapidly accelerate relevant organic search traffic.
Rapid Organic Traffic Growth
Sophisticated technical framework and systems, proven to rapidly accelerate organic traffic growth. Organic growth rates of our partners typically exceed 100% YoY.
Powerful Data Analysis
Traffic alone is of no benefit. Portals need growth in traffic that converts. Our expertise is identifying and growing that traffic that will make you No. 1. We will help you implement the systems to leverage your own data.
Make Our IP, Your IP
We don’t sell black box systems. We transfer our knowledge and technical ability to your team giving you a true and ongoing competitive edge.
We don't have customers in the traditional sense
We partner exclusively with businesses that we believe have the capacity to be or remain the market leader.
Our management team then invest their skills, intellectual property and effort into ensuring your business succeeds.
We prefer an engagement model based on performance for equity.
Due Diligence
Out portfolio consists of carefully considered portal businesses who we believe have the potential to succeed.
One Market, One Vertical
We’ll only ever accept one vertical in one market into our portfolio. We will not support competing businesses, ever.
Total Alignment
We’re so sure we can deliver results we prefer an engagement model weighted toward equity for performance.
We're not an SEO agency.
Instead, we help our partners to build, customise and maintain search & data mining systems that replicate the “black box” strategies of many high-end SEO companies and vertical search businesses.
Our systems become your systems accelerating your business, saving you money and ensuring your business is No. 1 in your market.
Typical Digital
Agency
Will work with any company.
Generalists with no domain experience in classifieds.
Focused on simplistic on-site optimisation and laborious content marketing strategies.
High cost ongoing monthly fees, typically not tied to performance.
No vested interest in outcomes - often working for multiple competitors in the same market
Solely works with one company in a given
market and vertical
Specialists in classifieds portal experience.
Sophisticated advice and strategies assist clients to build a system to continuously drive organic traffic - this intellectual property is yours to own.
Low ongoing monthly cash costs, with equity remuneration directly referable to performance.
Completely invested in the outcome of your business
You're in Good Company
With over a decade of experience helping companies in a wide range of industries, you can rest assured that you’re in good hands. Here are just a few of the companies we’ve helped…
Team
The Portal Ventures team is driven by a board of leading classified portal experts. Our team are actively involved or operating portals across multiple verticals and countries. Their experience ranges from building portals from scratch, to exiting businesses for tens of millions.
Mike van der Heijden
Managing Director
- Founder Portal.Ventures
- 15 Years Organic Search Experience
- Consultant For Australia's Leading Search Agencies
Tim White
Strategic Advisor
- Director Digital Classifieds Group
- Ex-CEO AllHomes.com.au
- Ex-CEO All Classifieds
Mathew Care
Strategic Advisor
- CEO of Digital Classifieds Group
- Keynote Speaker on Classifieds Industry
- Co-Founded YourPorter
Send Us a Message
Contact
Melbourne, Victoria
Australia